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You can always track signup/paying-users ratio. Purpose of landing/pricing page is to get the users to sign-up. Unless some dark pattern or misinformation is us
by blackoil 2y ago
You can always track signup/paying-users ratio. Purpose of landing/pricing page is to get the users to sign-up. Unless some dark pattern or misinformation is used to confuse users into sign-up, more users is a positive thing.
- TeMPOraL 2y agoThe problem with A/B test optimization is that, unless you're extremely careful, they naturally lead you to apply dark patterns and misinformation.
- foldr 2y agoOk, but the example we're discussing is one where the signup button was simply moved to a different position on the page. That's not a 'dark pattern'.