It may not qualify as a life saving drug, but really it ought to be. The long-term quality of life with untreated and/or resistant psoriatic arthritis is awful.

It may not qualify as a life saving drug, but really it ought to be. The long-term quality of life with untreated and/or resistant psoriatic arthritis is awful. Also, biologic drugs are money printing machines if they survive the FDA approval process, as they can manage the symptoms but the disease itself is incurable. Since they are brand new, they need promotion to raise awareness, and they pay for themselves after a few years. Given all of that, irritating as they may be, the major ad spends make a lot of sense.