Apple is probably only interested in doing things that elevate their brand by making it feel more premium. But if they wanted to, they could focus really hard o

Apple is probably only interested in doing things that elevate their brand by making it feel more premium. But if they wanted to, they could focus really hard on increasing Swift adoption by making the tools a lot better and porting Xcode over to other Operating Systems. They would gain more mindshare amongst developers, but that’s probably not interesting to them outside of the Mac/ios ecosystem