So... hire the most attractive pitch people possible? The goal of any startup is to survive. It's get the investment dollars or close up shop. The practical out

So... hire the most attractive pitch people possible? The goal of any startup is to survive. It's get the investment dollars or close up shop. The practical outcome of this article is for startups to recognize the effect and maximize it to their benefit. Onus is on the investors to stop acting like pigs. They should recognize when they are being played. Just look at those who backed Holmes/Theranos, largely older men like Murdoch, Ellison, and Kissinger. They should have spent more time reading and less time listening to pitch people.