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Apple is desperate to stay relevant, just like Sony was a few decades ago when they were launching robot dogs (AIBO) and other useless gadgets.
by jasonsb 2y ago
Apple is desperate to stay relevant, just like Sony was a few decades ago when they were launching robot dogs (AIBO) and other useless gadgets.
- wslh 2y agoI don't agree with both of your two points. The AIBO was more like an experiment, Sony didn't go bankrupt because of it as much as Microsoft, Google, Meta are not going bankrupt from failed projects. Fail is in their playbook and not as risky as you think. For example, for a startup it could mean their closing. Regarding Apple, they are completely relevant in the market. They have business challenges and good competitors (e.g. Samsung). Most probably when we read about Apple exploring robotics is because there are many projects we don't know about because of their known secrecy.
- jasonsb 2y agoYou are right, Sony didn't go bankrupt because of AIBO or any other failed new product, but Sony never launched another successful product after PlayStation. Sony will probably never go bankrupt, no matter how many failed projects they launch, but Sony is just a legacy company at this point. Apple, Meta, Tesla, Google, they're all desperate to find the next big thing that will help them grow like stockholders speculate they will. Nobody wants to be the next Sony. Sony is the equivalent of stagnation and lack of (successful) innovation.
- wslh 2y agoWith all due respect what you said about Apple, etc could be applied to anyone on the top of the market cliff: if you are a huge hedge fund it is difficult, if no impossible to find a new opportunity in that scale, at least to "time the opportunity". AI, for example escaped all of them even when Google was the real innovator behind transformers. They will catch up for sure. Regarding Sony, I really haven't studied them well. I know I have used many many Sony products since I was born and that the only product that I now use is the PS5. I also think culture plays its part there, thinking also about Nintendo. I don't know how desperate Sony really is to innovate now. They also produce movies and series though.