I'm sure Apple is fiddling around with things in their labs. But I still remember something that someone at IBM told me once about some initiative. Don't focus

I'm sure Apple is fiddling around with things in their labs. But I still remember something that someone at IBM told me once about some initiative. Don't focus on the specific number but basically if it isn't a billion dollar opportunity, it's too big a distraction up and down the line to bother with. You may hate on MBAs but focus is actually something that Apple has been very very good at over the years even before the current management.