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When Apple had a smaller user base of devoted Mac fans it could allow itself to experiment, but it cannot do it at the current scale. They have two potential op

When Apple had a smaller user base of devoted Mac fans it could allow itself to experiment, but it cannot do it at the current scale. They have two potential options: focus of research of various groups of their existing products, e.g. find out who uses iPads for what and see if there is a potential for a hardware product for that group of users. For example, pilots load flight plans and other information on iPads, maybe there is a potential for a product for the aviation industry? Second option is an experimental product spin-off that they would finance, a bit like Bell Labs, but for Apple. BTW. Apple Vision is not taking off anytime soon. At that price point it's going nowhere.

ghaff 2y ago
The Vision would be uninteresting to me at anything beyond pocket change prices. I have an SF concept of the type of augmented reality that could be interesting but we're nowhere near there. Really, I'm an Apple fan but MacBooks and iPhones are the only devices I'm genuinely attached to. I haven't replaced a broken old iPad (at least not yet) and my Apple Watch is something I basically use for hiking.
- surfingdino 2y ago
  I was in the Apple Store in Regent's Street in London yesterday. They had Vision on display. The headbands were already visibly dirty and nobody was looking at them anyway. At £3,500 it's no wonder why. My personal take on Vision is that it was created to shut up Wall Street asking why Apple does not have a VR vision/product? So they produced a product that will join Pippin and Newton and will kill it before Wall Street starts asking why they have a VR product when nobody else is investing in VR?
  - ghaff 2y ago
    I was in their Covent Garden store late spring/early summer--admittedly not at a peak time--to ask to take a look at one of the new iPads. And, yeah, no one was playing with the Visions. Even if they're skeptical, probably makes sense for them to be playing with (even very visibly). But I'm not sure I see a general use case at this point.
jwells89 2y ago
The impression I get is that there's a substantial appetite for experimentation with (and attention for in general for) macOS among Mac fans that hasn't been satisfied since iOS began to suck all the air out of the room many years ago. It's understandable that Apple might not want to rock the boat too much for more general audience Mac users, though. Perhaps some kind of "enthusiast mode" for macOS that could act as a playground for these things is in order.
ghssds 2y ago
They don't need to experiment with Mac. They still own the perfectly good Apple II brand they didn't use for decades and could experiment with all they want.

ghaff 2y ago

The Vision would be uninteresting to me at anything beyond pocket change prices. I have an SF concept of the type of augmented reality that could be interesting but we're nowhere near there. Really, I'm an Apple fan but MacBooks and iPhones are the only devices I'm genuinely attached to. I haven't replaced a broken old iPad (at least not yet) and my Apple Watch is something I basically use for hiking.

surfingdino 2y ago
I was in the Apple Store in Regent's Street in London yesterday. They had Vision on display. The headbands were already visibly dirty and nobody was looking at them anyway. At £3,500 it's no wonder why. My personal take on Vision is that it was created to shut up Wall Street asking why Apple does not have a VR vision/product? So they produced a product that will join Pippin and Newton and will kill it before Wall Street starts asking why they have a VR product when nobody else is investing in VR?
- ghaff 2y ago
  I was in their Covent Garden store late spring/early summer--admittedly not at a peak time--to ask to take a look at one of the new iPads. And, yeah, no one was playing with the Visions. Even if they're skeptical, probably makes sense for them to be playing with (even very visibly). But I'm not sure I see a general use case at this point.

jwells89 2y ago

The impression I get is that there's a substantial appetite for experimentation with (and attention for in general for) macOS among Mac fans that hasn't been satisfied since iOS began to suck all the air out of the room many years ago. It's understandable that Apple might not want to rock the boat too much for more general audience Mac users, though. Perhaps some kind of "enthusiast mode" for macOS that could act as a playground for these things is in order.

ghssds 2y ago

They don't need to experiment with Mac. They still own the perfectly good Apple II brand they didn't use for decades and could experiment with all they want.