I did an early project with only #ffffff, #000000, #ff0000, etc because I thought those were the most “pure” colors. It looked freaking awful. The best colors

I did an early project with only #ffffff, #000000, #ff0000, etc because I thought those were the most “pure” colors. It looked freaking awful. The best colors are ones that are subtly off of pure white and pure black; to the point where you can’t even tell. My website uses #191919, which you can’t consciously tell isn’t black, but looks better for it. => https://matthiasportzel.com https://matthiasportzel.com Print’s a different beast. I used the same concepts to design my business cards and they looked washed out using off-black. Paper reflects environmental light (instead of emitting its own light) so you can crack the contrast as high as you want and the end result won’t be pure black on pure white.