> Are environmental benefits really worth the negative reactions to regulation this will spur in the population every time someone tries to drink from a plastic

> Are environmental benefits really worth the negative reactions to regulation this will spur in the population every time someone tries to drink from a plastic bottle? Yes. We fucked up our ecosphere so badly, every little bit to counter our effects helps. Sure, it's just a goddamn bottle cap, but as a friend of mine uses to say: "No one snow flake feels responsible for the avalanche." Can be read both ways – all our small "misdeeds" accumulate, but all the small "good deeds" do, too. Regulation helps, people will get used to it, and quickly, especially when it's just about minor inconveniences.