My problem with KPIs and sales is that I've seen the people I work with actively make decisions that make the experience worse for our users because it increase

My problem with KPIs and sales is that I've seen the people I work with actively make decisions that make the experience worse for our users because it increases the amount and/or value of sales we make, verified through A/B testing. Meanwhile ignoring or deprioritising legitimate issues because it can be very difficult to "prove" that it would increase KPIs.