They ran it for three or four years floundering and if I recall tried to sell to Excite for $1M but failed before they bought Adwords and it started to work for

They ran it for three or four years floundering and if I recall tried to sell to Excite for $1M but failed before they bought Adwords and it started to work for them. I don’t think it is some universal truth, but it was the reality of the time that people wouldn’t pay for search so they pivoted into advertising.