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> Step 1 is to stop buying things (or not) because you care how it will make you look to other people who don’t actually care Car OEMs invest millions in brand
by sangnoir 2y ago
> Step 1 is to stop buying things (or not) because you care how it will make you look to other people who don’t actually care
Car OEMs invest millions in branding on the basis of/to promote the opposite of what you're saying: the brand is an expression or an extension of the buyers identity.
- al_borland 2y agoThat’s what marketing is, but as individuals we should seek to understand the goal of marketing so we don’t blindly fall for it. It’s not real. As the old saying goes… we spend money we don’t have, on things we don’t need, to impress people we don’t care about. We can choose to not do that, and the marketing department can go to hell.
- segfaltnh 2y agoRegardless of how true your point is, millions of 20-something year old men exist in the market that haven't yet, or never will, reach your state of capitalism nirvana.
- jack_pp 2y agoSo your assumption justifies judging Tesla owners? Doesn't seem very enlightened of you either
- segfaltnh 2y agoDid you mean to reply to me? I didn't claim it was or wasn't okay, or that I was enlightened. I am merely pointing out that one person's journey to separating themselves from being concerned with vanity and status of their vehicle doesn't remove the large population of people predisposed to behave otherwise.
- The_Colonel 2y agoPersonally, I stopped fighting this particular battle. I've come to the realization that intangibles matter - some of those might be incidental, some pure personal preferences, some result of me being manipulated by marketing. But separating which is which is not always easy, and I'd rather spend my time on other things. As a result I take "intangibles" as a rational factor in buying decisions even if the intangibles themselves might not necessarily be rational.