Unlike other brands, their EVs don't look much different than their ICE cars (though their earliest attempts, like the i3, were definitely nothing like what the

Unlike other brands, their EVs don't look much different than their ICE cars (though their earliest attempts, like the i3, were definitely nothing like what they sold). I'm pretty sure this is intentional; they're trying to replicate the BMW experience, and make it less about the drivetrain.