> "We’ve been talking about doing it for years,” Ruggiero said about the patent. “That Crayola smell, there’s a connection between the smell and childhood memor

> "We’ve been talking about doing it for years,” Ruggiero said about the patent. “That Crayola smell, there’s a connection between the smell and childhood memories that is very powerful.” I don't agree and hated crayons growing up. Back then I preferred markers and pencils. > It’s a “slightly earthy soap with pungent, leather-like clay undertones,” according to the trademark documents. Nope it's dirty wax.