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Crayola Trademarks the Smell of Its Crayons
- impish9208 2y agohttps://archive.is/VQ3SZ https://archive.is/VQ3SZ
- treebeard901 2y agoNothing worth trademarking with the taste of a Crayon, in my opinion.
- Two4 2y agoAh, you were in the Marines I see
- somethoughts 2y agoIt'd be interesting to understand how this is measured practically to determine if the infringement is occurring. Is it based/would it be based on a measurement using lab equipment - perhaps measuring volatile organic compounds? Or would it be based on a panel of experts sampling it blind?
- sublinear 2y ago> "We’ve been talking about doing it for years,” Ruggiero said about the patent. “That Crayola smell, there’s a connection between the smell and childhood memories that is very powerful.” I don't agree and hated crayons growing up. Back then I preferred markers and pencils. > It’s a “slightly earthy soap with pungent, leather-like clay undertones,” according to the trademark documents. Nope it's dirty wax.