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Why would you do this when getting the user to buy subscription is the goal? If anything it should be using carrots instead of sticks. Make the new user create
by dangus 2y ago
Why would you do this when getting the user to buy subscription is the goal?
If anything it should be using carrots instead of sticks. Make the new user create an account and then give them a free trial. Show them why they want to be subscribed.
Who is the CEO and why aren’t they fired?
- guywithahat 2y agoWell they probably figure if you bought a used peloton, you did so because you’ve decided to subscribe, in which case they don’t need to convince you of anything. It does seem scummy but I get the financial logic behind it
- zardo 2y agoYou can also think of it taking a fixed chunk out of the resale price and claiming it for themselves. Assuming everyone buying a used Peloton knows about the fee.
- Tostino 2y agoRight, this decision devalued everyone's purchased hardware by at a minimum the value of the fee, but likely much more. I simply wouldn't consider one knowing about that fee, reducing the pool of purchasers further.
- dangus 2y agoThis part baffles me though because I would think that reducing the resale value would make it more likely for the product to end up in a landfill rather than in the hands of a new subscriber.