Most markets have many people making that claim, though. Those people have to compete against each other. Their pricing is also optional, where RealPage was bas

Most markets have many people making that claim, though. Those people have to compete against each other. Their pricing is also optional, where RealPage was basically forcing landlords to use their prices. RealPage’s big issue is market penetration, though. They control pricing for enough of the housing stock to artificially manipulate the cost of housing. It’s one thing to promise to get clients a sale price on the far end of the bell curve. It’s another thing entirely to move the entire bell curve.