.. as a shareholder company that is mostly (<- I suppose) decision-by-data driven, I would be keen to accumulate as much data as possible. Also, I would need to

.. as a shareholder company that is mostly (<- I suppose) decision-by-data driven, I would be keen to accumulate as much data as possible. Also, I would need to measure the usage of my products. Because I need to minimize my costs, while maximizing my income. The first is easy: throw everything out that is not really needed and optimize the processes, as off, hard- and software and other shapes. The second one is difficult, because it costs you money before you even get return. And even if you find the buyers and money spenders and so hypothetically can reach the maximum return, you still have to pay for it - actively minimizing the return. So.. get all the data you can. What it can be used for, can be seen afterwards. Also, getting signals and time stamps allows one to see the interaction of users with your product. So it can be optimized. I don't see a big Problem with that :) so I think it's a proper way for me as Google. What users think is not my problem. Use it or leave it. From me "google" you get good and optimized products for usage. May be not the best, but still good.