The reason that Valve makes more money per employee than Apple is that they have tapped into a market of gamers that did not otherwise exist: those that would h

The reason that Valve makes more money per employee than Apple is that they have tapped into a market of gamers that did not otherwise exist: those that would have either gone without, or pirated the games. I was one of them, and instead, I now have legally purchased far more games than I will ever get round to playing. Keeping prices high in order to finance bloated AAA titles (that are IMHO, generally unappealing) leaves my money on the table.