> Often, though, the customer is envisioning a more complex application, and I just have to tell them, “Sorry, you’re going to have to hire a professional devel

> Often, though, the customer is envisioning a more complex application, and I just have to tell them, “Sorry, you’re going to have to hire a professional developer for this.” Welcome to enterprise sales, where building custom solutions atop of your sprawling BaaS empire is exactly what you do. Your customers have a need and you’re basically turning down an upsell opportunity that also buys you lock in to your platform. Another way to look at it: are they all trying to build something similar or something with similar components? Maybe it’s time to expand the features of your product to reduce the amount of work they need to do.