I think you made a fair point AppStore is now under Schiller who reports directly to Cook, no longer under Eddy Cue. AppStore is big enough to be its own group

I think you made a fair point AppStore is now under Schiller who reports directly to Cook, no longer under Eddy Cue. AppStore is big enough to be its own group not having to answers to service, software, or marketing. It's a digital goods store more parallel to retail.