>a Peloton attracts a premium price above regular spin bikes. So if you had no intention of using the software you’d just buy a cheaper bike. If you do intend t

>a Peloton attracts a premium price above regular spin bikes. So if you had no intention of using the software you’d just buy a cheaper bike. If you do intend to use it you now have to add $95 to whatever price you’re paying. Good point, it's like a signal that "our bikes are a premium product: you'll pay more, and feel good about it, too!". However, like a sibling comment pointed out, that sort of conflicts with the used aspect of it. If someone is planning on spending cash on a premium exercise bike, they'll pay for a new one.