Setting aside the larger issues with Peloton's business, this particular move is something that comes due to poor product management. Having strong product sen

Setting aside the larger issues with Peloton's business, this particular move is something that comes due to poor product management. Having strong product sense is exactly about knowing what psychological effects product changes will have on your customers and target prospects. This type of change stinks of spreadsheet product management where rather than applying product sense, they just took the current rate of sign-ups with equipment where the serial number had been previously registered and then figured out a price they could charge that would juice their numbers on the assumption that the rate of sign-ups would stay the same, without acknowledging that doing so will have a detractive effect on the rate of sign-ups. This is the type of things companies do when they look at their business only by the numbers without any understanding of their product or their customers. Unfortunately this is happening more and more across all industries as financial engineering takes precedence over product development.