The article linked towards the end seems to be more revealing regarding the reasons, than this one. https://www.theverge.com/2024/8/14/24220357/sonos-layoffs-a

The article linked towards the end seems to be more revealing regarding the reasons, than this one. https://www.theverge.com/2024/8/14/24220357/sonos-layoffs-august-2024-app https://www.theverge.com/2024/8/14/24220357/sonos-layoffs-au... The core of the issue was the aggressive deadlines > “With the app, my push for speed backfired,” he acknowledged during the August 7th call. But it's unfortunate, and yet completely typical of companies wherein employees pay for the CEO's mistakes: > Just today, Sonos laid off around 100 employees as the fallout from its rushed app makeover continues.