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>The Bike and Tread maker said the secondary market is an “important source” of new members. So why are you creating a $95 barrier-to-entry for those new payin
by RIMR 2y ago
>The Bike and Tread maker said the secondary market is an “important source” of new members.
So why are you creating a $95 barrier-to-entry for those new paying members? Are you really so strapped for cash that you want to drive potential customers to your competitors, or entirely away from your online subscription?
If people are selling their Pelotons, and the buyer is buying a subscription, Peloton should be grateful, not punishing their customers with arbitrary onboarding fees.
- tiahura 2y agoProbably because the numbers show so few people reup that getting $95 upfront is Peloton’s optimal strategy.