It's because of familiarity. It's why we have Starbucks in Spain at all, because of all the tourists. Because Starbucks coffee totally sucks compared to real Sp

It's because of familiarity. It's why we have Starbucks in Spain at all, because of all the tourists. Because Starbucks coffee totally sucks compared to real Spanish coffee :) What Americans consider coffee is more like a milkshake containing some coffee flavour :') And that's very hard to find in Spain where the espresso/"cafe solo" rules (or cortado with a bit of milk) so tourists end up gravitating to Starbucks.