> Consumers _love_ the ad-supported internet, as evidenced by the incredible success of ad-supported vs subscription supported services. Consumers also love th

> Consumers _love_ the ad-supported internet, as evidenced by the incredible success of ad-supported vs subscription supported services. Consumers also love the lottery and casinos, even though they both have a negative ROI. Consumers think they're getting something for free, but the bill for their "free service" comes the next time they go to the store and pay $10 more, spread over dozens of items they buy every month, to pay for marginal cost of advertising. The price is hidden so well that our lizard brains don't connect the two, that's what makes the entire scheme so effective, but it definitely isn't "free".