Except the ad market is a very lucrative source of revenue. Every corporation that owns/operates a platform is incentivized to exploit that market to bolster th

Except the ad market is a very lucrative source of revenue. Every corporation that owns/operates a platform is incentivized to exploit that market to bolster their overall revenues. We're talking about user privacy, so it's really about user privacy while being on the platform. Companies not participating are at a competitive disadvantage to their competitors in their respective markets. Even Apple collects data for ads now. They can't afford not to.