3 ms·

Phones, not really. But Apple Watches/Smart watches/fitness trackers/wearables have really hurt. There has been a big drop in Swiss watch unit sales since 2015.

• eleveriven 2y ago
  This has created a new niche in the watch market
• Kon-Peki 2y ago
  > Apple Watches/Smart watches/fitness trackers/wearables have really hurt. Sales in the most expensive category have grown, in the second most expensive category is fairly flat. It's only the cheaper price brackets that have seen large declines. But even then, I'm not so sure how much smart watches have hurt the overall market. I prefer to wear an inexpensive analog watch and recently purchased a new one (for just the 3rd time in about 30 years). The available variety was absolutely huge; companies like Casio are releasing lots of vintage-inspired watches in the sub-$100 price point.