The sad thing is, people want a magical bite sized formula they can cling to. It makes them buy the book. "Ooooh it's as simple as the number 10,000". All the

The sad thing is, people want a magical bite sized formula they can cling to. It makes them buy the book. "Ooooh it's as simple as the number 10,000". All the self help people use the same tactic. Often making the formula something that is counter intuitive - eg "How to work less and get more done".