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To add to @tinylittlefish's reply here, it might also have to do with perceived value. To the user, it feels like she will be getting an app within the quality
by srik 14y ago
To add to @tinylittlefish's reply here, it might also have to do with perceived value. To the user, it feels like she will be getting an app within the quality range usually associated with $5 apps, but is able to get it for only 2 bucks. Something like that.
- markchristian 14y agoRight. Plus, the benefit of the impulse purchase is that you may gain a very vocal fan who never would've tried the app for $5.