Yes, all of this. You beat me to it. I just made a similar comment before seeing this one. Another important angle to this is that if you have a high performin

Yes, all of this. You beat me to it. I just made a similar comment before seeing this one. Another important angle to this is that if you have a high performing landing page, you don't bring attention to it outside the campaign. Otherwise, you're just giving gifts for competitors to steal.