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I get the purpose of this from a design standpoint, but it's missing 3 important perspectives. Mobile view: in the past 10 years, mobile has taken over most we

by ogou 2y ago

I get the purpose of this from a design standpoint, but it's missing 3 important perspectives. Mobile view: in the past 10 years, mobile has taken over most web traffic. These pretty desktop views are only seen by a small percentage now. Heatmaps: all that UI looks pretty, but without correlating conversion rates they won't perform. I would like a "Show Us Your Heatmaps" collection. How visitors actually use these pages is usually disappointing to marketing managers and designers, but crucial to stakeholders. Dynamic Design: one important use of machine learning and A/B/n testing is the ability to deliver tailored landing pages to viewer within different contexts. Aren't we already at the point where a mobile Twitter user could see a completely different UI than a desktop Google search visitor?

gexla 2y ago
Yes, all of this. You beat me to it. I just made a similar comment before seeing this one. Another important angle to this is that if you have a high performing landing page, you don't bring attention to it outside the campaign. Otherwise, you're just giving gifts for competitors to steal.