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This has definitely got legs - well done to the Vero guys. If you take shopping cart abandonment emails (which I'm most familiar with), you see a set of quite

This has definitely got legs - well done to the Vero guys. If you take shopping cart abandonment emails (which I'm most familiar with), you see a set of quite tired, overpriced providers (see e.g. https://www.barilliance.com/pricing https://www.barilliance.com/pricing) - so there's definitely a big opportunity to shake the transactional CRM market up. Question: as a generator of customer events (I run SnowPlow, an open-source alternative to MixPanel, https://github.com/snowplow https://github.com/snowplow) how can I integrate SnowPlow events into Vero - do you have an API or similar?

rfergie 14y ago
A bit off topic - how are you finding SnowPlow? I love the idea but I worry that it is no where near ready for the mainstream (more because of a lack of skill amongst web analysts then anything to do with the product)
- alexatkeplar 14y ago
  Hi rfergie, you're right, on the analytics side, there's a lot to do to educate analysts on how to perform customer-level analyses at web-scale. Hadoop and Hive are a new toolkit for sure - we're writing a load of Hive analysis tutorials (https://github.com/snowplow/snowplow/wiki/Analysts-cookbook https://github.com/snowplow/snowplow/wiki/Analysts-cookbook), but ultimately we're going to need to "go up the stack" and start building some UIs. Web analysts in particular expect GUIs (general business analysts in BigCos are more comfortable with SQL, R etc). At the moment our early adopters are more on the technical side - people who want to embed SnowPlow into their adserver/social game/analytics tool/whatever. SnowPlow is kind of the only game in town for this (because it's webscale and costs scale predictably - they're just AWS costs). If you have any other questions, feel free to shoot me an email - alex@snowplowanalytics.com
chexton 14y ago
Thanks for the kind words. I'll send you an email with some thoughts on integrating custom events and where we'd like to go with it!

rfergie 14y ago

A bit off topic - how are you finding SnowPlow? I love the idea but I worry that it is no where near ready for the mainstream (more because of a lack of skill amongst web analysts then anything to do with the product)

alexatkeplar 14y ago
Hi rfergie, you're right, on the analytics side, there's a lot to do to educate analysts on how to perform customer-level analyses at web-scale. Hadoop and Hive are a new toolkit for sure - we're writing a load of Hive analysis tutorials (https://github.com/snowplow/snowplow/wiki/Analysts-cookbook https://github.com/snowplow/snowplow/wiki/Analysts-cookbook), but ultimately we're going to need to "go up the stack" and start building some UIs. Web analysts in particular expect GUIs (general business analysts in BigCos are more comfortable with SQL, R etc). At the moment our early adopters are more on the technical side - people who want to embed SnowPlow into their adserver/social game/analytics tool/whatever. SnowPlow is kind of the only game in town for this (because it's webscale and costs scale predictably - they're just AWS costs). If you have any other questions, feel free to shoot me an email - alex@snowplowanalytics.com

chexton 14y ago

Thanks for the kind words. I'll send you an email with some thoughts on integrating custom events and where we'd like to go with it!