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I assume someone uses QR codes, but I don't know who, and I don't see why they are popping up in so many places. They live in Japan. QRs are very old news ther
by gala8y 14y ago
I assume someone uses QR codes, but I don't know who, and I don't see why they are popping up in so many places.
They live in Japan. QRs are very old news there. I couldn't really tell more (I've never been to Japan) but this must be it. Anyone with ground level expertise?
- nikatwork 14y agoI can confirm this, they are everywhere and people seem to like them. Eg, I was handed a flyer for a random nightclub with a QR code on it for cheap entry. You just scanned the QR code then showed your mobile at the door for a discount. This was 5 years ago too (Tokyo, Shinjuku/Shibuya).
- dan1234 14y agoHow is that better than just showing the flyer at the door to get the discount?
- JonWood 14y agoThey can track response rates for particular flyers by pointing them at different URLs. Measurable A/B testing for physical advertising.
- Revisor 14y agoThey can print A/B versions of flyers and collect them upon entry. No QR needed for this kind of measuring. :)
- nikatwork 14y agobecause you're likely to lose the flyer, and it's a PITA to carry it around. You're always gonna keep your mobile though.