This is the same way all airlines in the world work since the invention of Revenue/Yield Management. Which is basically price discrimination to get the biggest

This is the same way all airlines in the world work since the invention of Revenue/Yield Management. Which is basically price discrimination to get the biggest piece of the value. Airlines will mostly segment client based on things like Minimum Stay (in destination) and how many days before the flight the ticket was bought to find the most desired of all users: The business traveler. SSO is (roughly) the same thing, companies who would like SSO are probably the ones in the corporate level, and this is an efficient way to find them. Of course there are false positives, but software companies are willing to live with those to get the biggest part of the pie. And this is actually good for users, as it allows for the other users who have more flexibility to pay a lot less (both at airlines and software) than they would pay if those companies didn't discriminate.