4 ms·

Shit website, shit marketing, and shit video aside, I'm seriously intrigued. Microsoft has five cards to play here: - REAL Windows (TM) and Massive Microsoft

by jpxxx 14y ago

Shit website, shit marketing, and shit video aside, I'm seriously intrigued. Microsoft has five cards to play here: - REAL Windows (TM) and Massive Microsoft Developer Mindshare - Ports, ports, ports! - REAL Microsoft Office (TM) INCLUDED FREE on the low-end model - PEN AND KEYBOARD! - Billions of dollars in cash to burn making this happen And they have three huge challenges in front of them: - Windows 8 critical reception - Their ability to execute - They will be shipping these, at best, about two months before iPad 4 ships Execution is going to be everything. Make this a work-friendly wonderbox that effortlessly supports Exchange, remote management, SharePoint, SkyDrive, SMB, OneNote, and Communicator/Lync? The iPad will blow off conference tables like crepe paper. Make a fussy little piece of shit that takes the same amount of work to set up as a laptop or otherwise scares off IT? Doom.

Gustomaximus 14y ago
> Shit website, shit marketing, and shit video aside, I'm seriously intrigued Given the last statement, it appears the marketing has done something right. It is a 'coming soon' product. All it is a tab running windows 8 so making someone seriously intrigued is a marketing win. At this point they don't want to give you all the facts to make your purchase decision. They want to build interest and excitement. Personally I think they will have messed up if this is not for sale very soon as interest and excitement are quickly lost.
- jpxxx 14y ago
  I'm not quite that charitable. Any marketing firm worth their salt can put 60 seconds of good sizzle in a tape. This is classical vapor without pricing, models, specifics, premiere launch titles, retailing partnerships, or even a launch quarter. I'm interested because Windows has an avalanche of great software, and I think it might be great having Windows In Glass With A Pen And A Keyboard. The biggest problem with everything presented today is that it's going to spend its first product cycle competing against iPad 4 running iOS 6. And I'll bet you dollars to doughnuts that Apple has an equivalent Keyboard Cover all ready to go if the winds start blowing that direction.
- cubicle67 14y ago
  Given the last statement, it appears the marketing has done something right No, the engineers etc have done something right. His intrigue is despite the marketing effort, not because of it

by jpxxx 14y ago

Gustomaximus 14y ago

> Shit website, shit marketing, and shit video aside, I'm seriously intrigued Given the last statement, it appears the marketing has done something right. It is a 'coming soon' product. All it is a tab running windows 8 so making someone seriously intrigued is a marketing win. At this point they don't want to give you all the facts to make your purchase decision. They want to build interest and excitement. Personally I think they will have messed up if this is not for sale very soon as interest and excitement are quickly lost.

jpxxx 14y ago
I'm not quite that charitable. Any marketing firm worth their salt can put 60 seconds of good sizzle in a tape. This is classical vapor without pricing, models, specifics, premiere launch titles, retailing partnerships, or even a launch quarter. I'm interested because Windows has an avalanche of great software, and I think it might be great having Windows In Glass With A Pen And A Keyboard. The biggest problem with everything presented today is that it's going to spend its first product cycle competing against iPad 4 running iOS 6. And I'll bet you dollars to doughnuts that Apple has an equivalent Keyboard Cover all ready to go if the winds start blowing that direction.
cubicle67 14y ago
Given the last statement, it appears the marketing has done something right No, the engineers etc have done something right. His intrigue is despite the marketing effort, not because of it