Well, yes, this has been going on for quite a while, perhaps even a year before this HN post. It's cool that this article references it, though, but it's defini

Well, yes, this has been going on for quite a while, perhaps even a year before this HN post. It's cool that this article references it, though, but it's definitely not the end of times, as some might proclaim, especially as it legitimately increases traction for those who want to subscribe (and those who might not, but might perhaps want to, which is all YouTube cares about).