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From a marketing perspective, the video on the site is terrible compared to Apple's iPad site. If you go here: http://www.apple.com/ipad/ http://www.apple.com/

From a marketing perspective, the video on the site is terrible compared to Apple's iPad site. If you go here: http://www.apple.com/ipad/ http://www.apple.com/ipad/ You see someone using an iPad, how big it is, how simple it is to use, what it's capable of doing, and you can immediately think the possibilities. Microsoft's video shows some dark crumbling rocks and dust, and this strange tablet device with different colored keyboards. There is some shaking and wind blowing and hammering. It barely scratches the surface (ha ha) of what the device can do. I can't impute any desirable value here except from what I can derive from other Windows devices, which is that the thing will probably require Norton AntiVirus and will blue screen on occasion.

gvnonor 14y ago
I think they just wanted to get some excitement going, and it looks like they've met that goal.
- leothekim 14y ago
  Yeah I can see that. The Surface might even be a superior product, but my point is the marketing fails to demonstrate that.
  - jps359 14y ago
    I think it's a little early in the game to be making statements like that.
  - leothekim 14y ago
    Here's an article describing hands-on use: http://money.cnn.com/2012/06/18/technology/microsoft-surface-tablet/index.htm http://money.cnn.com/2012/06/18/technology/microsoft-surface... FTFA: Microsoft on Monday unveiled one of the most imaginative and intelligently designed PCs the world has ever seen. Or: Microsoft unveiled yet another iPad copycat, only with fewer apps and a lower screen resolution. Which one is it? It's impossible to know. That's because it's not clear yet what Surface, Microsoft's self-designed tablet PC, truly wants to be. This is problematic from a marketing and a product perspective. If you can't project the value of the device even when someone's using it, then it's hard to generate desire for it, and that spells trouble.

gvnonor 14y ago

I think they just wanted to get some excitement going, and it looks like they've met that goal.

leothekim 14y ago
Yeah I can see that. The Surface might even be a superior product, but my point is the marketing fails to demonstrate that.
- jps359 14y ago
  I think it's a little early in the game to be making statements like that.
- leothekim 14y ago
  Here's an article describing hands-on use: http://money.cnn.com/2012/06/18/technology/microsoft-surface-tablet/index.htm http://money.cnn.com/2012/06/18/technology/microsoft-surface... FTFA: Microsoft on Monday unveiled one of the most imaginative and intelligently designed PCs the world has ever seen. Or: Microsoft unveiled yet another iPad copycat, only with fewer apps and a lower screen resolution. Which one is it? It's impossible to know. That's because it's not clear yet what Surface, Microsoft's self-designed tablet PC, truly wants to be. This is problematic from a marketing and a product perspective. If you can't project the value of the device even when someone's using it, then it's hard to generate desire for it, and that spells trouble.