Yes super-car rentals exist, but only in a small number of locations. My point was that not having one conveniently available doesn't make alternative approache

Yes super-car rentals exist, but only in a small number of locations. My point was that not having one conveniently available doesn't make alternative approaches ok. An aggregator like the original Netflix would be nice but I suspect that model would not work for long. (As evidenced by current Netflix et al). Publishers can certainly do anything they like with their content, and they set the rules for accessing it. Assuming what they want is piles of money, I expect they take that into account when setting the rules. But it's their content. You don't get to break the rules just because you don't like them.