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What I got was mercury, dust/particulates, fractured minerals, and the sense of invasive magnetic fields. I think they were going for power and ... something.
by commieneko 14y ago
What I got was mercury, dust/particulates, fractured minerals, and the sense of invasive magnetic fields. I think they were going for power and ... something. Instead I get toxicity, contamination, brittleness.
- adriand 14y agoYou're right. Where Apple tends to emphasize family, connectedness, ease of use, utility, and general happiness, Microsoft has chosen to emphasize technology in a harsh, dominant manner that reminds me of the Borg.
- commieneko 14y agoThe imagery is amazingly negative and oppressive. Especially considering the market they are trying to sell into. The most positive aspect (?) to it is maybe the sense of dominating as opposed to being dominated. Definitely doesn't make me want to buy one for a child or other family member. Edit: I could see an image piece like this working as part of an XBox or game machine marketing. But seriously, the thing it makes me think of is a hypothetical Ridely Scott version of The Andromeda Strain.
- uvTwitch 14y agoMicrosoft's traditional core market has been the enterprise, to which Borg Marketing is perfectly suited.
- niels_olson 14y agoThere are books worth of insight behind your comment. Why, IT, why u no let us have beauty in our work?
- qxcv 14y agoBeauty != profit. If it makes people productive enough to offset the additional purchase cost (and then some), then I'm sure businesses would consider purchasing prettier devices.
- numo16 14y agoWorked for the Droid.