Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: http://www.youtube.com/watch?v=GFE4rkSaKOY ht

Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: http://www.youtube.com/watch?v=GFE4rkSaKOY http://www.youtube.com/watch?v=GFE4rkSaKOY. Imagine an average consumer seeing these ads and then he sees this: http://www.youtube.com/watch?v=86LxStLXrf4&feature=relmfu http://www.youtube.com/watch?v=86LxStLXrf4&feature=relmf.... Which one do you think he will understand? To which can he relate more? (Btw. I don't say iCloud is good. Microsofts Skydrive on win8 (or whatever they're calling their cloud offerings now, I really don't have an overview anymore) seems quite compelling - but it seems to me like they can't really communicate well enough what it does.)