By "Ruse," they mean the law's ruse of claiming to only regulate the conduct of design, when in actual fact the law clearly intends to regulate speech. It's a "

By "Ruse," they mean the law's ruse of claiming to only regulate the conduct of design, when in actual fact the law clearly intends to regulate speech. It's a "ruse" to try to avoid a court noticing that the law obviously violates the First Amendment.