3 ms·

Really surprised by the really clashing tones of their website (Apple, consumer, colors): http://www.microsoft.com/surface/en/us/default.aspx http://www.microso

• DeepDuh 14y ago
  Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: http://www.youtube.com/watch?v=GFE4rkSaKOY http://www.youtube.com/watch?v=GFE4rkSaKOY. Imagine an average consumer seeing these ads and then he sees this: http://www.youtube.com/watch?v=86LxStLXrf4&feature=relmfu http://www.youtube.com/watch?v=86LxStLXrf4&feature=relmf.... Which one do you think he will understand? To which can he relate more? (Btw. I don't say iCloud is good. Microsofts Skydrive on win8 (or whatever they're calling their cloud offerings now, I really don't have an overview anymore) seems quite compelling - but it seems to me like they can't really communicate well enough what it does.)
• stusmith1977 14y ago
  It's a shame the website had a white background, and the video had a black background. The borderless, chromeless video could have looked awesome if it had the same background color as the webpage itself - it would have merged in nicely. Instead the video stood out as a black box - it looked a little incongrous just 'stuck there' in the middle of the page.