They also enjoyed slagging on corporate rebranding. When PriceWaterhouse Cooper spun out their consulting arm in 2002, they became a target for a minute[1][2].

They also enjoyed slagging on corporate rebranding. When PriceWaterhouse Cooper spun out their consulting arm in 2002, they became a target for a minute[1][2]. I still have a "We like donkeys la la la" t-shirt and mug as a pair of weird and obscure artifacts from that stage of my IT career. I am heartened to see that archive.org provides a way to experience the silly Flash animation[3] they created just for that second article. [1]: https://www.theregister.com/2002/06/18/tell_me_why_i_dont/ https://www.theregister.com/2002/06/18/tell_me_why_i_dont/ [2]: https://www.theregister.com/2002/06/20/monday_gets_that_monday_morning/ https://www.theregister.com/2002/06/20/monday_gets_that_mond... [3]: https://web.archive.org/web/20021127100055/https://www.introducingmonday.co.uk/ https://web.archive.org/web/20021127100055/https://www.intro... EDIT: fix formatting