QR codes are new to most advertisers, so they don't know what to do with them. They're just using QR codes to use QR codes without thinking about whether they m

QR codes are new to most advertisers, so they don't know what to do with them. They're just using QR codes to use QR codes without thinking about whether they make sense. When the wii first came out, it was full of games where motion control made no sense. Some marketing guy told the developers to add motion control. It didn't matter if it fit the game or not, they just did it, so they could say they had it on the box. There is a place for QR codes. As soon as the novelty wears off and advertisers stop thinking they're cool, we'll start to see them used in real meaningful applications.