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Fascinating. I honestly thought blogging was a dead end these days, but I like this approach. Do you think that social media achieves the same or is worse due t
by PaulRobinson 2y ago
Fascinating. I honestly thought blogging was a dead end these days, but I like this approach. Do you think that social media achieves the same or is worse due to differences in indexing? Is it one or the other, or very much both?
- PaulHoule 2y agoI don't see any contradiction between a blog and social media marketing, actually they go together like peanut butter and jelly because a blog gives you something to promote, for people to share, etc. It also means you collect some value when your social media posts bring people in. If blogging is dead it's more of an "eternal September" thing. In any social movement there is a big difference between the early adopters and people who come later. The first bloggers were smarter and harder working than people who got to it later. It may sound harsh, but Twitter has empowered people who have a mental capacity of 140 characters -- and that's a much bigger market than that of people who are going to put the effort into a blog and I have to admit I've even been seduced into writing at venues like this one instead of blogging lately. On the other hand if there are fewer people doing it it is easier for you to stand out. New friends of mine have gotten me interested in print-on-demand fabrics; I've already made something that's unique and I've figured out a production process where I can make something special consistently. These could be sold to consumers by the yard or I could get them made into curtains, pillowcases, drapes, and also clothing. Selling these in an online marketplace or through drop shipping is straightforward. From the viewpoint of art and technology I could work with these people https://www.contrado.com/custom-sweaters https://www.contrado.com/custom-sweaters and have a small collection of my clothing designs in an online store. However I could not take it for granted that my stuff is going to be sufficiently visible in an online marketplace like this one https://www.spoonflower.com/en/shop?on=squareThrowPillows&q=TraditionalCottageLivingDecor&availability=ForSale&sort=bestSelling https://www.spoonflower.com/en/shop?on=squareThrowPillows&q=... so if I want to make money and not just flex about being a fashion designer I need to find a way to create "news" about my products multiple times a week. I could put up a landing page for my collection and expect my friends to share it once, but if I want my brand to go anywhere I'd expect to push on it hard for a long time and give my followers hundreds of chances to share. For instance I might release more designs than I might do otherwise just to have something to promote.