Your point about Helvetica reminds me of this line from a post written today by Armin: "Helvetica is the fixed-gear bike of typefaces: it’s as basic as it gets

Your point about Helvetica reminds me of this line from a post written today by Armin: "Helvetica is the fixed-gear bike of typefaces: it’s as basic as it gets, but the statement it makes is as complex as anything else." http://www.underconsideration.com/brandnew/archives/new_university_of_the_arts_london_logo_or_why_i_hate_helvetica.php http://www.underconsideration.com/brandnew/archives/new_univ...