Many advertising agencies simply get caught up in trends and fads and don't take a hard look at the actual effects these trends have on their audience. Periodic

Many advertising agencies simply get caught up in trends and fads and don't take a hard look at the actual effects these trends have on their audience. Periodically I do work for these agencies on their print materials, and often clients ask for these QR codes without even understanding what they DO. All they know is that "it's happening" and they want in on it. Now, sometimes it makes sense, and other times not so much. But the pattern is clear, at least with these clients: play the part, and the client is happy. Try to educate the client, and you might just find yourself looking for another one. Too often clients don't look at the results of their decisions, at least in the larger organizations. Just my experience, and maybe I get shitty jobs which skews my view.