There is a strategy to the rational approach, but it's rarely stated: if your organization can't recognize value without undue effort, then it's going to lose

There is a strategy to the rational approach, but it's rarely stated: if your organization can't recognize value without undue effort, then it's going to lose to one who can. To put it differently, if your job is the ship's lookout, you don't try and convince the captain that he needs a lookout. You try to find a new captain who won't sink the ship.